Vikan is a leading international manufacturer of professional cleaning tools and hygiene solutions, serving the food and beverage industry, foodservice sector, and public institutions across global markets. With a strong reputation for quality, compliance-driven products, and long-term customer partnerships, Vikan operates with a commercial philosophy built on sales excellence, structured account management, and market-driven growth.

As Area Sales Manager for Finland, you will take full commercial ownership of the Finnish market. You will manage and develop key distributor partnerships, expand relationships with end-users in the food and beverage industry, and actively drive new business across prioritised sectors. This is a strategically important role that combines long-term market development with hands-on field sales, offering genuine responsibility and a direct impact on Vikan’s market position in Finland.

Working from a home office, you will have the autonomy to plan your own activities, manage your budget, and execute your sales strategy. The role includes full budget responsibility, yearly contract negotiations, activity planning, and monthly reporting to the Sales Manager of the Nordics. You will work closely in a team of other Area Sales Managers in the other Nordic countries and you will be supported by Vikan’s experienced sales team, application specialists, and CRM tools, including Salesforce, to help drive results and strengthen customer relationships.

The position requires regular travel across Finland, typically two to four days per week, primarily in southern Finland, with occasional travel to other Scandinavian countries.

The base salary starts from EUR 5,000 per month, with the final level determined by your experience and background in a comparable sales role.

If you are a self-driven sales professional who thrives in the field, understands the food and beverage industry, and enjoys building long-term partnerships while owning your market — this role was built for you.

Apply via Barona Careers. For further information, please contact the recruiting team.

YOUR TASKS

As Area Sales Manager for Finland, you will hold both strategic and operational responsibility for Vikan's commercial presence in the Finnish market. Your primary focus will be the food and beverage industry, with additional coverage of foodservice, cleaning, and the public sector.
You will identify and pursue new business opportunities within strategic sectors, with particular focus on food and beverage industry end-users
You will develop and manage sales relationships with key distributors and end-users, spending approximately 70% of your time with end-users and 30% with distributors
You will execute and follow up on sales and marketing activities, maintaining a structured and documented approach through Salesforce CRM
You will conduct site surveys, manage documentation of compliance (DoC), and leverage Vikan's online presence to demonstrate value to customers and distributors
You will manage quarterly meetings with decision-makers, prepare minutes, and ensure the appropriate Vikan stakeholders are engaged
You will conduct joint visits with the sales team and co-visits with Vikan's applications specialists
You will manage product and hygiene concept training for key stakeholders, including distributors and end-users, covering products, regulations, and Vikan's digital tools
You will prepare and maintain the overall business plan for your area, produce monthly sales reports to the Sales Manager, and carry out quarterly follow-ups and adjustments
You will negotiate and secure optimised contracts with key customers on a yearly basis, in cooperation with the Sales Manager
You will represent Vikan at local trade shows and customer events

REQUIREMENTS

Extensive and proven experience in B2B sales, with a demonstrated track record of achieving and exceeding targets
Previous experience working within the food industry sector — this is a firm requirement for the role
Native Finnish language proficiency and strong professional communication skills in English
Ability to establish and maintain long-term commercial relationships with both distributors and end-users
Structured and self-directed working approach, with the ability to plan and manage an independent schedule from a home office
Willingness and ability to travel 2–4 days per week, primarily across southern Finland and occasionally to other Scandinavian countries

NICE TO HAVE

Experience working with CRM systems, particularly Salesforce
Familiarity with ERP systems (Vikan is using AXAPTA) and/or Business Intelligence reporting tools (Vikan uses Targit)
Experience with hygiene regulations, cleaning concepts, or food safety standards relevant to the food and beverage industry
Participation in food industry trade events or exhibitions
Prior experience working in a Scandinavian or international corporate sales environment

WHAT WE OFFER

A strategically important, high-autonomy sales role with ownership of the Finnish market
Work-from-home setup with flexibility to plan your own working days and calendar
Access to a well-established international brand with strong product credibility in the food and beverage hygiene segment
Structured sales support through Vikan's Sales Excellence framework, CRM tools, and collaboration with a dedicated sales team and applications specialists
A role that combines strategic account development with active field sales — suited to a commercially driven professional who values variety and independence

Take the next step in your career and submit your application with your CV through our careers portal today.

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