If you have built strong sales relationships in the food industry and understand what it takes to grow a market — this role was designed for you.

Vikan is a leading international manufacturer of professional cleaning tools and hygiene solutions, serving the food and beverage industry, foodservice sector, and public institutions across global markets. With a strong reputation for quality, compliance-driven products, and long-term customer partnerships, Vikan operates with a commercial philosophy built on sales excellence, structured account management, and market-driven growth.

• As Area Sales Manager for Finland, you will hold both strategic and operational responsibility for Vikan's commercial presence in the Finnish market. Your primary focus will be the food and beverage industry, with additional coverage of foodservice, cleaning, and the public sector.
  

• You will identify and pursue new business opportunities within strategic sectors, with particular focus on food and beverage industry end-users
  

• You will develop and manage sales relationships with key distributors and end-users, spending approximately 70% of your time with end-users and 30% with distributors
  

• You will execute and follow up on sales and marketing activities, maintaining a structured and documented approach through Salesforce CRM
  

• You will conduct site surveys, manage documentation of compliance (DoC), and leverage Vikan's online presence to demonstrate value to customers and distributors
  

• You will manage quarterly meetings with decision-makers, prepare minutes, and ensure the appropriate Vikan stakeholders are engaged
  

• You will conduct joint visits with the sales team and co-visits with Vikan's applications specialists
  

• You will manage product and hygiene concept training for key stakeholders, including distributors and end-users, covering products, regulations, and Vikan's digital tools
  

• You will prepare and maintain the overall business plan for your area, produce monthly sales reports to the Sales Manager, and carry out quarterly follow-ups and adjustments
  

• You will negotiate and secure optimised contracts with key customers on a yearly basis, in cooperation with the Sales Manager
  

• You will represent Vikan at local trade shows and customer events
  

REQUIREMENTS

• Extensive and proven experience in B2B sales, with a demonstrated track record of achieving and exceeding targets
  

• Previous experience working within the food industry sector — this is a firm requirement for the role
  

• Native Finnish language proficiency and strong professional communication skills in English
  

• Ability to establish and maintain long-term commercial relationships with both distributors and end-users
  

• Structured and self-directed working approach, with the ability to plan and manage an independent schedule from a home office
  

• Willingness and ability to travel 2–4 days per week, primarily across southern Finland and occasionally to other Scandinavian countries
  

NICE TO HAVE

• Experience working with CRM systems, particularly Salesforce
  

• Familiarity with ERP systems (Vikan is using AXAPTA) and/or Business Intelligence reporting tools (Vikan uses Targit)
  

• Experience with hygiene regulations, cleaning concepts, or food safety standards relevant to the food and beverage industry
  

• Participation in food industry trade events or exhibitions
  

• Prior experience working in a Scandinavian or international corporate sales environment
  

WHAT WE OFFER

• A strategically important, high-autonomy sales role with ownership of the Finnish market
  

• Work-from-home setup with flexibility to plan your own working days and calendar
  

• Access to a well-established international brand with strong product credibility in the food and beverage hygiene segment
  

• Structured sales support through Vikan's Sales Excellence framework, CRM tools, and collaboration with a dedicated sales team and applications specialists
  
• A role that combines strategic account development with active field sales — suited to a commercially driven professional who values variety and independence